We drink tea because it fuels us, hydrates us, warms us and cools us. And we drink tea because it tastes good.
But we've chosen to get into the tea business for a couple of reasons.
- First, there is nostalgia: my Grandfather was a tea trader. Grandpa McElman died when I was just 7, but I have vivid memories of sitting on the carpet next to his chair and listening to his stories or picking blueberries with him (actually I mostly just ate the blueberries). And I like the idea of carrying on a bit of his legacy.
- Second, there is the business reason: It's been a crazy year for Brandon and I, like I expect it's been a crazy year for you. We have searched for a business we could start with low start up costs but that had ample opportunity for growth. Surprisingly enough that's tea. Lots of people drink tea so the market is large. And it's a business we can start with a simple website, a bit of inventory, some imagination and grit.
- We believe tea is not only good for you but it's a great tool to help you fuel, hydrate and recover from your adventures. Our Mission is to Inspire the Outdoor Adventurer in everyone. Tea can help you get going in the morning, keep you drinking throughout your day and who doesn't love connecting with friends over a cup? Plus it's loaded with healthy stuff like antioxidants.
- Finally, and perhaps most important, we love drinking tea. Our best days start with a Rooibos Chai Latte or a Matcha Berry Smoothie. And we are loving trying new teas every single day.
So whether you are drinking from an insulated mug in your van after a long day on the trail or from your favorite tea cup, we invite you to join us for a cup of tea. Don't worry, we always have the kettle on.